Ecommerce/Project Management

JOSHUA BARNES
5560 Meadow View Dr
Shawnee, Kansas 66226
Tel: 785-550-4446
Email: joshua.a.barnes@gmail.com
LinkedIn Endorsements
Letters of Recommendation
PORTFOLIO
∞The Gallup Organization StrengthsFinder Results html pdf

WHO IS JOSHUA BARNES
Seasoned marketing leader with proven experience delivering revenue, profit & growth in fast-moving, fluid, and ambiguous environments. Demonstrated ability plan, design & implement winning strategy while adhering to key business drivers & the skills to be a hands-on contributor.

I will consistently:

  • apply or create the vision
  • strategize what’s possible
  • push boundaries
  • design a plan & then
  • EXECUTE IT

KEY SKILLS / DISCIPLINES
eCommerce         Project Management         Marketing Automation        Digital Marketing Strategy          Analytics         Product Marketing & Management         CMS Technology & Hosting               

HTML/CSS/Light Javascript                     SEO/SEM/PPC

TECHNOLOGIES
Email Platforms:                    MailChimp, Exact Target, ActOn, AWeber, Constant Contact
Ecommerce:                             Woobox, WordPress Shopping Carts, Magento,
Social Platforms:                   Hootsuite, Sprout Social, EngageSciences, ShortStack, EngageSciences
Blogger Outreach:                GroupHigh, TubeFool, TubeToolbox
SEO/SEM:                                 SEOMoz, Adwords, Wordtracker, Copy Blogger, SEMRush
Analytics:                                 Google Analytics, Adobe Site Catalyst, RJ Metrics
Creative:                                   Adobe Photoshop, Adobe Premiere, Camtasia Studio, Dreamweaver, Keynote, Mac/PC, OmniGraffle (wireframing), Voice Over, Audio Production
Technical:                                Networking, HTML/CSS, Design, Analytics, Data Modeling, CMS Joomla, CPanel, Hosting Technologies
Knowledge Domains:         SEO, PPC, Transactional Email Marketing, Social Media Marketing, Blogger Outreach, Design, Business Intelligence, Data Modeling, Analytics, Sales & Business Development, Mentoring

PROFESSIONAL EXPERIENCE

ENGAGE SCIENCES – Sr. Account Strategist – 2013 – Present
EngageSciences is a LEADER in web-cms product innovation, delivering clear-cut advantage to marketing professionals by reducing their dependence on IT & providing unmatched speed to market drag & drop UX site generation. EngageSciences is the most economic & scalable approach to developing contests, microsites & user advocacy display properties. Responsible for clients including Microsoft, SanDisk, Etihad Airlines, Aria Hotels, MGM, Farmers Insurance, Thermo Fisher, National Geographic, Discovery & many others. Duties include account management line supervision, UX design & consulting, marketing strategy, & project management.

  • Lead UX strategist for US custom projects including ARIA Las Vegas, Verizon PDP & Microsoft Switch product pages
  • Developed a product vision document that led to significant changes in the platform
  • Developed creative concepts for clients to acquire email addresses or other digital “lead” information
  • Former Project Manager for all EngageSciences US projects until promoted to Digital Strategist
  • Currently manage project scoping, milestone communication & customer expectations for all projects involving advanced strategy
  • Skilled orator, comfortable leading a room of executives through complex technical information in simple, actionable, terms

ACENTO DIGITAL MARKETING – Marketing Director – 2009 – 2013
Strategic marketing consultancy developing marketing strategies, defining product offerings and positioning, creating brand platforms, and delivering digital marketing/social media solutions for clients throughout the US. Clients included Pitbull, 3 Doors Down, Chris Daughtry, Miami Subs, JumpJet, RockDoc, 800Razors.com, Artutor.com, VacuumCleanerMarket.com, KenTamplinVocalAcademy.com & many others. Duties included eCommerce strategy, site launches, strategic vision, vendor management, analytics & performance reporting, brand management & revenue performance.

  • Created executive level analytics presentations demystifying complex metrics into contextual actionable data
  • Full P&L responsibility for multi-million dollar eCommerce operation in all channels: web, mobile, email, social, SEO, SEM, PPC and CRM marketing
  • Launched or optimized several retail, cpg and e-tailer, ecommerce websites leveraging magento, paypal, woobox, and wordpress
  • Responsible for vendor management for analytics, blogger outreach, agency & creatives services deliverables
  • Managed offshore team for SEO, site design, database reports and general site maintenance
  • Created marketing strategy including seo, paid media, social, blogger outreach & email for dozens of multi-million dollar ecommerce companies
  • Managed paid media budgets nearing 40k a month, consistently driving results above customer expectation
  • Led marketing automation vendor selection, implementation, strategy, & site design
  • Developed marketing automation strategy & implementation for JumpJet, RockDoc, HTYGold, others, generally including 10+ weeks of email content, offers & surveys
  • Developed scoring models & marketing funnels for many clients
  • Reviewed page analytics & implemented optimization strategy
  • Optimized retail pages based on heat maps, analytics, keyword performance & marketing automation data
  • Expert in transactional email automation strategy leveraging mailchimp/mandrill and Act-On
  • Led analytics dashboard integration project with Magento, Google Analytics, PPC & RJ Metrics

PROJECTS

  • TRUKFIT – (Los Angeles, CA) – Email marketing design, analytics and email revenue generation
    • Generated more than 2 million visits to the ecommerce site and 1 million in revenue
    • Created 223k likes for Lil Wayne’s Facebook Page
  • HTY Gold – (San Francisco, CA) – Email marketing, analytics, eCommerce revenue generation, SEO, PPC.
    • Created 1200% increase in ecommerce revenue
    • Increased email conversion rates from 2% click & 7% open to 10% click and 18% open
  • JumpJet – (Las Vegas, NV) – Developed a paid media & marketing automation strategy, including implementation.
    • Converted 15% of a cold email list
    • Managed site launch, design & paid media budgets
  • SocialMatica – (Los Altos, CA) – Product Management & Social Media – UX design, social media, training, data modeling
    • Designed SocialMatica’s influencer identification data model, UX, training & collateral
    • Speaker for national social media partner summits for global media & publishing companies
    • Created more than 20 presentations on various social media performance strategies
  • ArtTutor.com (London, UK) – Developed a strategic plan to grow revenue & retention by 600%
  • KenTamplinVocalAcademy.com (San Paulo, CA) – Social media, content, promotion
    • Doubled the youtube audience & overtook paid traffic in 3 months
    • Wrote an eBook with over 20k downloads and added 12k new email subscribers, boosted conversions online 6%
  • Miami Subs (Miami, CA) – Social media sweepstakes, email marketing – Launched their most successful sweepstakes, acquiring more than 100k email addresses

GSI Hosting – Manager of Business Development – 2008 – 2009
GSI Hosting, (now Datapipe) was a PCI compliant facility. Responsible for building new relationships and uncovering new business.

  • Sold the largest client in the company history, just over 1 million contracted
  • Created a new market in payment services and successfully generated 3.1 million in revenue in 18 months

Afferent Security Labs – Interim Director of Services – 2007 – 2008
Afferent Security Labs, now defunct was a security appliance management company. Responsible to create an inside sales organization, define the products interface and help facilitate new sales for the startup.

Lightedge Solutions – Interim Territory Manager – 2006 – 2007
Lightedge Solutions is a managed services telecom provider focused on VoIP. Responsible for existing clients and grow billed revenue.

Security PS – Account Executive – 2004 – 2006
Security PS is an INFOSEC consultancy focused particularly on application security. As an Account Executive my role was focused on generating new relationships and expanding existing ones.

  • Sold the first 2 million dollars of consultancy revenue for the startup
  • Sold SPS’s largest client, Jack Henry, a 300k retained services agreement and renewal
  • Initiated and led an effort to market the services in a way they could easily be purchased, leading to an immediate jump in revenue (~678k in 05’)

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