Marketing Manager

JOSHUA BARNES
5560 Meadow View Dr
Shawnee, Kansas 66226
Tel: 785-550-4446
Email: joshua.a.barnes@gmail.com
Immediate References

WHO IS JOSHUA BARNES
Seasoned marketing leader with proven experience delivering brand recognition, data-driven performance & growth in fast-moving, fluid, and ambitious environments. Demonstrated ability plan, design & implement winning strategy while adhering to key business drivers & the skills to be a hands-on contributor.

I will consistently:

  • apply or create the vision
  • strategize what’s possible
  • push boundaries
  • design a plan & then
  • EXECUTE IT

KEY SKILLS / DISCIPLINES
eCommerce         Project Management         Marketing Automation        Digital Marketing Strategy          Analytics         Product Marketing & Management         CMS Technology & Hosting               

HTML/CSS/Light Javascript                     SEO/SEM/PPC

PROJECTS

  • TRUKFIT – (Los Angeles, CA) –  Established brand online, built email marketing, analytics and email revenue generation programs
    • Planned all marketing & branding objectives
    • Generated more than 2 million visits to the ecommerce site and 1 million in revenue
    • Created 223k likes for Lil Waynes Facebook Page, from zero
    • Generated nearly 30k new email addresses through lead programs
  • Nokia – (San Francisco, CA) – Lead Nokia Switch page design and generated 100% lift in dwell time and 50% more interior page clicks
  • HTY Gold – (San Francisco, CA) – Established email marketing, analytics, eCommerce revenue generation, SEO, PPC programs. Took company from full print advertiser to ecommerce driven business
    • Analyzed trends for social & ecommerce to improve brand awareness & ecommerce conversion
    • Created 1200% increase in ecommerce revenue
    • Increased email conversion rates from 2% click & 7% open to 10% click and 18% open
  • JumpJet – (Las Vegas, NV) – Developed a paid media & marketing automation strategy, including implementation.
    • Converted 15% of a cold email list
    • Managed site launch, design & paid media budgets
  • SocialMatica – (Los Altos, CA) – Product Management & Social Media – UX design, social media, training, data modeling
    • Designed SocialMatica’s influencer identification data model, UX, training & collateral
    • Speaker for national social media partner summits for global media & publishing companies
    • Created more than 20 presentations on various social media performance strategies
  • ArtTutor.com (London, UK) – Developed a strategic plan to grow revenue & retention by 600%
  • KenTamplinVocalAcademy.com (San Paulo, CA) – Social media, content, promotion
    • Doubled the youtube audience & overtook paid traffic in 3 months
    • Wrote an eBook with over 20k downloads and added 12k new email subscribers, boosted conversions online 6%
  • Miami Subs (Miami, CA) – Social media sweepstakes, email marketing – Launched their most successful sweepstakes, acquiring more than 100k email addresses

PROFESSIONAL EXPERIENCE

ENGAGE SCIENCES – Sr. Account Strategist – 2013 – Present
EngageSciences is a LEADER in web-cms product innovation, delivering clearcut advantage to marketing professionals by reducing their dependence on IT & providing unmatched speed to market drag & drop UX site generation. EngageSciences is the most economic & scalable approach to developing contests, microsites & user advocacy display properties. Responsible for clients including Microsoft, SanDisk, Etihad Airlines, Aria Hotels, MGM, Farmers Insurance, Thermo Fisher, National Geographic, Discovery & many others. Duties include account management line supervision, UX design & consulting, marketing strategy, & project management.

  • Lead UX strategist for US custom projects including ARIA Las Vegas, Verizon PDP & Microsoft Switch product pages
  • Developed a product vision document that led to significant changes in the platform
  • Developed creative concepts for clients to acquire email addresses or other digital “lead” information
  • Former Project Manager for all EngageSciences US projects until promoted to Digital Strategist
  • Currently manage project scoping, milestone communication & customer expectations for all projects involving advanced strategy
  • Skilled orator, comfortable leading a room of executives through complex technical information in simple, actionable, terms.

ACENTO DIGITAL MARKETING – Digital Marketing Director – 2009 – 2013
Strategic marketing consultancy developing marketing strategies, defining product offerings and positioning, creating brand platforms, and delivering digital marketing/social media solutions for clients throughout the US. Clients included Pitbull, 3 Doors Down, Chris Daughtry, Miami Subs, JumpJet, RockDoc, 800Razors.com, Artutor.com, VacuumCleanerMarket.com, KenTamplinVocalAcademy.com & many others. Duties included eCommerce strategy, site launches, strategic vision, vendor management, analytics & performance reporting, brand management & revenue performance.

  • Created executive level analytics presentations demystifying complex metrics into contextual actionable data
  • Full P&L responsibility for multi-million dollar eCommerce operation in all channels: web, mobile, email, social, SEO, SEM, PPC and CRM marketing
  • Launched or optimized several retail, cpg and e-tailer, ecommerce websites leveraging magento, paypal, woobox, and wordpress
  • Responsible for vendor management for analytics, blogger outreach, agency & creatives services deliverables
  • Managed offshore team for SEO, site design, database reports and general site maintenance
  • Created marketing strategy including seo, paid media, social, blogger outreach & email for dozens of multi-million dollar ecommerce companies
  • Managed paid media budgets nearing 40k a month, consistently driving results above customer expectation
  • Led marketing automation vendor selection, implementation, strategy, & site design
  • Developed marketing automation strategy & implementation for JumpJet, RockDoc, HTYGold, others, generally including 10+ weeks of email content, offers & surveys
  • Developed scoring models & marketing funnels for many clients
  • Reviewed page analytics & implemented optimization strategy
  • Optimized retail pages based on heat maps, analytics, keyword performance & marketing automation data
  • Expert in transactional email automation strategy leveraging mailchimp/mandrill and Act-On
  • Led analytics dashboard integration project with Magento, Google Analytics, PPC & RJ Metrics

GSI Hosting – Manager of Business Development – 2008 – 2009
GSI Hosting, (now Datapipe) was a PCI compliant facility in the world. Responsible for building new relationships and uncovering new business.

  • Sold the largest client in the company history, just over 1 million contracted
  • Tasked with creating a new market in payment services and successfully generated 3.1 million in revenue in 18 months

Afferent Security Labs – Interim Director of Services – 2007 – 2008
Afferent Security Labs, now defunct was a security appliance management company. My role as the Director of Services was to create an inside sales organization, define the products interface and help facilitate new sales for the startup.

Lightedge Solutions – Interim Territory Manager – 2006 – 2007
Lightedge Solutions is a managed services telecom provider focused on VoIP. Responsible for existing clients and grow billed revenue.

Security PS – Account Executive – 2004 – 2006
Security PS is an INFOSEC consultancy focused particularly on application security. As an Account Executive my role was focused on generating new relationships and expanding existing ones.

  • Sold the first 2 million dollars of consultancy revenue for the startup
  • Sold SPS’s largest client, Jack Henry, a 300k retained services agreement and they renewed it
  • Initiated and led an effort to market the services in a way they could easily be purchased, leading to an immediate jump in revenue (~678k in 05’)

TECHNOLOGIES
Email Platforms:                    MailChimp, Exact Target, ActOn, AWeber, Constant Contact
Ecommerce:                             Woobox, WordPress Shopping Carts, Magento,
Social Platforms:                   Hootsuite, Sprout Social, EngageSciences, ShortStack, EngageSciences
Blogger Outreach:                GroupHigh, TubeFool, TubeToolbox
SEO/SEM:                                 SEOMoz, Adwords, Wordtracker, Copy Blogger, SEMRush
Analytics:                                 Google Analytics, Adobe Site Catalyst, RJ Metrics
Creative:                                   Adobe Photoshop, Adobe Premiere, Camtasia Studio, Dreamweaver, Keynote, Mac/PC, OmniGraffle (wireframing), Voice Over, Audio Production
Technical:                                Networking, HTML/CSS, Design, Analytics, Data Modeling, CMS Joomla, CPanel, Hosting Technologies
Knowledge Domains:         SEO, PPC, Transactional Email Marketing, Social Media Marketing, Blogger Outreach, Design, Business Intelligence, Data Modeling, Analytics, Sales & Business Development, Mentoring